In the last 15 years we provided our services across multiple b2b and b2c industries, including retail, travel, food & beverage, electronics, advertising and publishing services. This experience has broadened our horizons showing us - without a shadow of a doubt - that if technological possibilities change all the time, it is ideas that remain.
It is therefore the ability to exploit technology to propose visions, stories and involvement that is the key to success. That is why our approach feeds on two aspects that cannot be separated.
On the one hand, we use technology in the most opportunistic way possible, providing our clients with the ability of contemporary digital in all economic sectors. It is a vision that looks at the digital world without being in love with any solution and no preconceptions: we must use only the solutions that create the greatest possible benefit at the lowest cost.
On the other hand, our creative and analytical capacity acts. We write your business with you directly in its heart: we listen to your idea giving it a new form and we propose the most incisive creative ways to spread it. So we use our skills in writing texts, creating images and videos, and organizing websites, podcasts or video programs editorially. We dialogue with your customers, manage online communities and promote active research activities to give you new insights.
Finally, we define the channels, times, profit logics, spending budgets and paths to achieve your goals.
The world of digital has become increasingly accessible and - at the same time - complex. The democratization of internet services has made it possible for every company to independently undertake a path of promotion of its products and services online. The results of these activities are often far removed from the goals that owners and managers had set for their company.
Today it is difficult to find a company without a website or an Instagram page. However, this proliferation of digital media has often led neither to an expolocation of individual companies' revenues nor to an improvement in services.
In most cases the web pages and social "communities" of small, medium and large companies are deserted prairies, often kept alive by aggressive and generalized advertising. At the same time, call centers are often clogged with confused consumers in need of human support and guidance. Technology, in itself, has partially solved the need to communicate, offer valuable goods and solve problems at a distance.
It is in this scenario that an enterprise needs to be guided to online business. Clearly defining what we want to achieve and how it is achievable is the premise of our consulting activities. Having defined this, the road is easier for everyone. Once we understand what we don't have to do, we can focus on your uniqueness, support it with our creative method, our knowledge of channels and engagement dynamics that will bring you back on the road to digital with the satisfaction you have been waiting for from the beginning.